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Industrial · Showroom · Changhong Ruba · Location: Sundar Industrial Estate, Lahore

Changhong Ruba Factory

A 32-location virtual factory tour — showroom, production floor, machinery and testing lab — in English and Chinese.

Live tour

Changhong Ruba

Changhong Ruba Factory

Enter the tour

What's in the tour

  • Aerial overview with labelled facilities
  • 7 zones, search, progress bar and “Guide me” wayfinding
  • Machine spec sheets and product cards with shop links
  • Full English / 中文 interface for partners in China

Retail & ShowroomsIndustrial Operations

Background

Changhong Ruba is the Pakistani joint venture between Ruba Group and China’s Changhong, making CHiQ TVs, refrigerators and air conditioners at Sundar Industrial Estate, Lahore.

Buyers, dealers and partners — many of them in China — wanted to see the plant and showroom without arranging a factory visit.

The challenge

A factory is big, busy and full of safety rules. A normal 360° tour would leave visitors lost between near-identical production scenes, with no idea what each machine does.

What we delivered

Panora captured 32 locations from the air, the CHiQ showroom, the warehouse, the production and packing lines and the performance testing lab, then built a fully custom interface on 3DVista.

Visitors get zone navigation, a searchable gallery, “Guide me” directions to any spot, an automatic guided tour, info cards with sources, equipment spec sheets, product links and a one-tap switch between English and Chinese.

How it is used

The tour is sent to dealers, partners and visiting delegations before meetings, and used on screens in the showroom. It is Panora’s most feature-rich tour to date.

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